Research and studies in Industrial Marketing focus on transactions between companies. Our expertise in business can be divided into three areas: research on the international market and forecasting its development, preparing marketing plans, and managing business relations. The key areas of our expertise are:
- Exploiting business relationships in industrial marketing
- Marketing research and research methods
- Quantitative forecasting methods
- Planning industrial marketing
- The effects of European integration on Finnish export industries
- Developing information systems of marketing