Master's Programme in International Marketing Management
Companies nowadays cannot merely concentrate on domestic markets if they want to remain competitive. International marketing allows marketing managers to look for growing target markets and product opportunities overseas.
Today, the marketplace has expanded globally. For companies to continue to grow successfully, marketing managers have to constantly look for overseas opportunities to increase the company's market share.
In this Master's Programme you will study courses about consumer attitudes to products, services and businesses and consumer behaviour in a rapidly changing world. Through these courses you will develop a more creative, flexible and customer-focused approach. Your studies will concentrate on strategic marketing, international business, and digitalisation and technology management, which carry strong career-building potential.
During your studies, you will gain real-life competencies in case studies, simulation games, elevator pitches, company assignments and role-playing. The curriculum of the Master's Programme covers a wide spectrum of elements supporting the corporate learning experience. For example, courses incorporating field-based experiential learning typically promote company input and involvement, reflectivity, active engagement, the development of problem-solving, information-gathering and analytical skills, oral presentation and company feedback.
About 80% of the Master's theses are based on real-life business problems.
International Learning Environment
You will study an international business curriculum that brings together expertise from different disciplines. Courses are classified in three different groups according to the level of international learning experience they offer.
First, truly international courses create cultural awareness by several means, such as the mix of international students, support for intercultural teamwork, cultural awareness through the subject studied, having a teacher with an international background, and providing international learning materials.
Secondly, specialised international business courses address international issues and offer experience elements such as working in international groups, focusing on international aspects of the topic and providing international learning materials. Thirdly, international elements may be included in traditional courses.