Kirsi is a researcher in Lappeenranta University of Technology since October 2017. Her research interests include emotions and responsible creativity in the decisions that serve as inputs to sustainable entrepreneurship. Her research involves also projects on responsible innovation and responsible investing. As a co-investigator in "New packaging solutions for people, planet and business"-project (PaHe), she explores the role of opportunity confidence in the transition towards a more responsible future. She loves to do research since it calls for creativity, curiosity and innovation, which have been key drivers also in her previous endeavours in the creative industries. She has gained deep practical experience (20 years) from creative entrepreneurship and leadership of creative processes.