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This project studies corporate social responsibility (CSR) as activism done firsthand by companies. In corporate activism, companies advocate for socio-political issues via their brands, campaigns, and statements, and can use confrontational tactics such as public protest and disobedience that are not currently sufficiently explained by theory.
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Project funding
Academy of Finland
Project period
1.9.2020 – 31.8.2023
Project goals
This project aims to explain the transforming role of business in society by theorizing how companies engage in political activity as activists and how to understand this role in increasingly value-polarized societies. The data is collected from four Nordic countries.
Publications
Contact
Laura Olkkonen
Associate Professor (Tenure Track)
Business Studies