In many cases, consumers show positive attitudes towards sustainable consumption, but their behavior does not reflect their attitudes. In this webinar will address the topic of sustainable consumption from the perspective of consumer psychology.
One approach to understand this issue is to investigate the psychological conflicts related to sustainable consumption. For example, consumers may face difficult trade-offs between the sustainability and price or convenience of a product, which can increase the difficulty of sustainable consumption.
Fortunately, researchers are working on various solutions to support sustainable consumption, which are also discussed in the upcoming talk.
Jenni Sipilä is an assistant professor of marketing and an Academy of Finland postdoctoral researcher at LUT University, School of Business and Management. Her research and teaching focuses on consumer behavior, sustainable consumption, and consumer reactions to corporate social responsibility communication. During her academic career, she has worked as a doctoral candidate at LUT University, visiting scholar at Stanford University (USA), and postdoctoral researcher at the University of Mannheim (Germany). In addition, she regularly teaches courses on corporate social responsibility, sustainable business, and business ethics at various MBA and executive MBA programs in Germany
16.30 Welcome to Curious People Alumni Webinar, Elina Hannikainen-Himanen, LUT Alumni Relations
16.35 The psychology of sustainable consumption: Conflicts, challenges, and solutions, Jenni Sipilä, LUT School of Business and Management
17.05 Questions from the audience
17.20 Closing words, Elina Hannikainen-Himanen, LUT Alumni Relations
Register by 10 January 2023. Welcome!