Corporate social responsibility and perceived fairness of price increases
|
Publication type
Author(s)
Jenni Sipilä
Assistant Professor (Tenure Track)
Business Studies
LUT School of Business and Management
International Marketing (IM) Lahti
Lahti
Research areas
Marketing
My research deals with consumer behavior from a psychological perspective. I am particularly interested in sustainable consumer behavior, consumer reactions to Corporate Social Responsibility, as well as digital consumption.