Kaarina Vieru
Research areas
Marketing
Business and International Management
Biography
Kaarina Vieru is an Early Stage Researcher and Doctoral Candidate at LUT University, School of Business and Management. Her research interests are international entrepreneurship, international business, and marketing. Her current academic work is focused on entrepreneurship in small and medium-sized towns and looking at the impact of macro-level contexts such as grand challenges; the role of digitalisation and innovation; and the socio-spatial dimensions of place.
Researcher information
Keywords
digitalisation; ecosystems; entrepreneurship; innovation; international marketing; SMEs; small and medium-sized towns