Kaarina Vieru (MBA) is a Junior Researcher and Doctoral Candidate at LUT University, School of Business and Management. Her research interests are international entrepreneurship, international business and marketing. Her current academic work is focused on entrepreneurship in small and medium-sized towns, and she is funded through Eevi ja Eemil Tannisen säätiö. Her Master’s thesis was an industry analysis looking at Media Transformations in the 21st Century: The Evolution of Digital Marketing and Online Learning. She has over 15 years of experience working in the corporate environment in the areas of: B2B and Digital Marketing; Development; International Banking; Stakeholder and Financial communications; and Sustainability Reporting. Kaarina was part of a team in the Office of Advancement at The London School of Economics and Political Science (LSE) that was responsible for the founding and funding of The International Inequalities Institute under the establishment of the late Professor Sir John Hills and Professor Mike Savage.