Admission criteria for International Marketing Management

Read more about the programme at Master's programme in International Marketing Management.

• Bachelor of Science in Economics and Business Administration
  Completed in a University
  Kauppatieteiden kandidaatti
   
  • Having completed a Master of Science Degree in Economics and/or Business Administration or equivalent at the time of applying or, completing it before starting the LUT Master's studies makes you ineligible to apply.
     

• Bachelor of Business Administration
  Completed in a University of Applied Sciences
  Tradenomi (AMK)
   

• Master of Business Administration
  Completed in a University of Applied Sciences
  Tradenomi (YAMK)

  • Previous degree completed: Tradenomi (AMK)
    >> You must apply with the degree Tradenomi (AMK)

  • Previous degree completed: Bachelor's Degree (AMK) in a field other than Business Administration
    >> You must apply with the previous Bachelor's Degree (AMK)
    >> Copy for the Degree Certificate for Tradenomi (YAMK) to be included in the application documents for getting exempt from taking a GMAT or GRE General.
     

• Bachelor's Degree in a field other than Business Administration
  Completed in a University
   
  • A minimum of 24 ECTS credits of studies completed in Business Administration required.
  • Having completed a Master's Degree in a field other than Economics and Business Administration still makes you eligible to apply, but only when applying with the Bachelor's Degree.
     
• Bachelor's Degree in a field other than Business Administration
  Completed in a University of Applied Sciences
   
  • A minimum of 24 ECTS credits of studies completed in Business Administration required.
  • GMAT or GRE General with minimum required score/s required.
     
    • Having completed an UAS Master's Degree in Business Administration exempt you from taking the GMAT or GRE General
    • In case of your degree prior to the UAS Master's Degree in Business Administration not being at least a Bachelor's Degree it makes you ineligible to apply.
  • Having completed a Master's Degree in a field other than Business Administration still makes you eligible to apply, but only when applying with the Bachelor's Degree.

The Admissions Committee for the programme always reserves a right to decide whether the degree and the completed studies provide the applicant with eligibility to apply to the programme.

• Bachelor of Science in Economics and/or Business Administration
  Completed in a university - all countries

  • Including equivalent degrees with different titles but meeting with the following requirements included.

  • A minimum of 80 ECTS credits of studies in Business Administration must be included.

  • Having completed a Master's Degree in Economics and/or Business Administration or equivalent at the time of applying or, completing it before starting the LUT studies makes you ineligible to apply.
     

• Bachelor of Business Administration
  Completed in a University of Applied Sciences - EU/EEA countries or Switzerland

  • A minimum of 80 ECTS credits of studies in Business Administration must be included.

  • Having completed a Master's Degree in Business Administration still makes you eligible to apply, but only when applying with a Bachelor's Degree.
     

• Bachelor's Degree in a field other than Business Administration
  Completed in a University - All countries
   
  • A minimum of 24 ECTS credits of studies completed in Business Administration required.
  • GMAT or GRE General  with minimum score/s required.
  • Having completed a Master's Degree still makes you eligible to apply, but only when applying with the Bachelor's Degree.
     

Overall requirements for the Bachelor's Degree

• An equivalent degree to a corresponding Finnish Bachelor's Degree by the number of academic years and ECTS credits.

• Degree providing you with eligibility to apply to university level Master's studies in the country where the degree was awarded in.

Requirements for the degree-awarding university

The university having awarded you the degree you are applying with must be

• An official and recognized part of the national education system
• Listed on the World Higher Education Database WHED by International Association of Universities
   

The Admissions Committee for the programme always reserves a right to decide whether the degree and the completed studies provide the applicant with eligibility to apply to the programme.

To be eligible to apply to the programme, you must have completed

• a minimum of 24 ECTS credits of studies in Marketing, International Marketing or International Business

by the application deadline.

These studies must be completed in one or two of the following groups of universities:

• a University, all countries
• a University of Applied Sciences, EU/EEA countries and Switzerland

You must list your courses in English in ECTS credits on your application form - also when they have been completed in Finnish - plus, upload an official Transcript of Records in English for your studies.

The names of the courses you list in English on the application form must be identical with the names of the courses on the Transcript of Records in English.

Minimum requirements for the completed studies
What to do if there are no credits available for the completed courses?

You must prove your proficiency in English with one of the following:

• one of the accepted language tests
• a degree in higher education completed in English in an EU/EEA country or in Australia, Canada, Ireland, New Zealand, Switzerland, United Kingdom or the United States of America
• a degree in higher education completed in Finnish or in Swedish in Finland

More information: How to prove your proficiency in English

Before starting your application process, have a look at the basics on applying at

• Applying to Master's Programmes through Regular Admission
  >> Application process

where all the important information regarding to applying in general is given.

You must list the programme-related studies on your application form in ECTS credits by each course under the related field of study and indicate the total ECTS credits for all the listed courses.

In case of your courses not originally listed in ECTS credits on your Transcript of Records, you are responsible for converting the original study units (credits, credit hours etc.) to ECTS credits according to the following conversion.

You must also indicate on your application form the total number of all the original study units for your Bachelor’s Degree that you have completed. If you have completed a combination of degrees that together correspond for a Bachelor's Degree you must indicate the total number of original study units for all these degrees.

How to get the conversion factor?

• Divide 180 ECTS credits (= the total credits for a LUT Bachelor’s Degree) by the total number of all the original study units (credits, credit hours etc.) you have completed for the Bachelor’s degree that you are applying with
• As a result you will get a factor for the following conversion.

How to convert your study units to ECTS credits?

• Multiply the original number of study unit (credits, credit hours etc.) for your courses with the factor explained above
• As a result you will have your courses in ECTS credits

Case example:

The total study units completed for your Bachelor’s Degree are 120 credits and you need to convert a course with 2 credits to ECTS credits.
Divide 180 ECTS credits by 120 credits >> the conversion factor is 1.5
Multiply 2 credits with the factor 1.5 >> your course is equal to 3 ECTS credits.

What to do if there are no credits available for the completed courses?

What is an unfinished Bachelor's Degree?

• You have not yet graduated = you have not been awarded your Degree Certificate or the Provisional Degree Certificate

Having completed all your studies does not mean that you have graduated unless not having been awarded the Degree Certificate or the Provisional Degree Certificate.

If not being able to upload your Degree Certificate or the Provisional Degree Certificate by the supplementary deadline, you must identify your status on the application form as "not yet graduated".

When applying

• Indicate the estimated date of graduation on your Application Form
  • No official statement for the date required from the home university
• Upload your latest Transcript of Records to your Online Application Form
  • plus the official translation (when required)
  • The Transcript of Records must include the name of the degree to be awarded.
    • If not included, an additional statement issued by the awarding university about the name of the degree must be uploaded to your Online Application Form.

If admitted

If admitted, you must be able to

• Graduate by 31 August 2024
• Provide us with the following documents by 31 August 2024 at 15:00 (UTC+3)
  • Scan for your original Degree Certificate
  • Scan for your original Transcript of Records
• Provide us with the following documents by 6 September 2024 at 15:00 (UTC+3)
  • Scans for the official translations in English for both the documents (when applicable)
  • Official translations required, if the original documents are not issued in English, Finnish or Swedish.

The documents must be provided according to the given instructions despite of the country the degree was awarded in.

If not being able to meet with both the requirements by the given deadlines, your right to study in the programme will automatically be cancelled and you will lose your place without a possibility to claim it back.

Admission Group 1

• Bachelor of Science in Economics and Business Administration
  Completed in a university in Finland (kauppatieteiden kandidaatti)
• Bachelor of Science Economics/Business Administration
  Completed in a university worldwide
• 45% of the admitted students come from this group

Admission Group 2

• Bachelor of Business Administration
  Completed in a university of applied sciences in Finland (tradenomi)
• Bachelor of Business Administration
  Completed in a university of applied sciences in an EU/EEA country or Switzerland
• 45% of the admitted students come from this group

Admission Group 3

• Bachelor's Degree in a field other than Business Administration
  Completed in a university in Finland
• Bachelor's Degree in a field other than Business Administration
  Completed in a university of applied sciences in Finland
• Bachelor's Degree in a field other than Business Administration
  Completed in a university worldwide
• 10% of the admitted students come from this group

If seats still available in any of the three Admission Groups after all eligible applicants having been considered for admission, the available seats can be completed with eligible applicants from the other Admission Groups.

Academic Success, max. 6 points

Arithmetic GPA for the degree you must apply with:

• 1.00 - 2.99 = 0 points
• 3.00 - 3.49 = 4 points 
• 3.50 - 3.99 = 5 points
• 4.00 - 5.00 = 6 points

The arithmetic GPA evaluated in the LUT selection process is

• an arithmetic average of all individual study records included in the degree and completed by the application deadline that have been graded on a numeric grading scale

Grade for the Final Thesis is included in the arithmetic GPA while fails are excluded.

Courses without a related study unit such as ECTS credit, credit, credit hour etc. are excluded from the arithmetic GPA even if the course having been graded on a numeric grading scale.

Courses completed outside the degree as well as courses included in the degree that have been credited or compensated are excluded from the arithmetic GPA unless the degree-awarding university having graded them on a numeric grading scale.

All the courses included in the arithmetic GPA must be listed on the official Transcript of Records for the degree you must be applying with.

The arithmetic GPA will be first checked and verified by LUT University and in case of the original grading scale not having been on a scale of 1.00 - 5.00, the arithmetic GPA will be converted by LUT University on this scale during the evaluation process. Finally, the arithmetic GPA with two decimals will be evaluated.

International Experience and Motivation, max. 5 points

International experience and motivation will be evaluated based on a combined

• Letter of International Experience and Motivation
  max. 2 pages

uploaded to the application form together with the related documents for proving the international experience.

Do not make individual letters or pages for each issue, but instead, combine your international experience and motivation into one letter of 2 pages maximum.

**This letter is a compulsory part of the application and in case of it missing, your application will not be forwarded to academic evaluation.**

International Experience, max. 4 points

You must explain your international experience in

• Studying or working abroad or in a non-native language and/or,
• Familiarity and knowledge of foreign cultures and languages

and upload the related documents to prove your experience.

Your international experience is given points as follows:

• No international experience = 0 points
• Poor international experience = 1 point
• Fair international experience = 2 points
• Good international experience = 3 points
• Excellent international experience = 4 points

In case of not having any international experience, please mention it in your letter.
 

Motivation, max. 1 point

Explain why you wish to study in the programme. Explain through examples how your academic or other strengths are related to the programme and how graduating from the programme would support your career plans in the future. You can also list other issues on your motivation towards studying in the programme.

The applicant must follow the practices of scientific writing: documents related to the application process must be written by the applicant. It must not present other people's ideas, information, words or other material without a sufficient reference. Artificial intelligence is not a source of scientific text. The applicant must ensure that the source entries are correct.

Academic Success, max. 6 points

Arithmetic GPA for the degree you must apply with:

• 1.00 - 2.99 = 0 points
• 3.00 - 3.49 = 4 points 
• 3.50 - 3.99 = 5 points
• 4.00 - 5.00 = 6 points

The arithmetic GPA evaluated in the LUT selection process is

• an arithmetic average of all individual study records included in the degree and completed by the application deadline that have been graded on a numeric grading scale

Grade for the Final Thesis is included in the arithmetic GPA while fails are excluded.

Courses without a related study unit such as ECTS credit, credit, credit hour etc. are excluded from the arithmetic GPA even if the course having been graded on a numeric grading scale.

Courses completed outside the degree as well as courses included in the degree that have been credited or compensated are excluded from the arithmetic GPA unless the degree-awarding university having graded them on a numeric grading scale.

All the courses included in the arithmetic GPA must be listed on the official Transcript of Records for the degree you must be applying with.

The arithmetic GPA will be first checked and verified by LUT University and in case of the original grading scale not having been on a scale of 1.00 - 5.00, the arithmetic GPA will be converted by LUT University on this scale during the evaluation process. Finally, the arithmetic GPA with two decimals will be evaluated.

International Experience and Motivation, max. 5 points

International experience and motivation will be evaluated based on a combined

• Letter of International Experience and Motivation
  max. 2 pages

uploaded to the application form together with the related documents for proving the international experience.

Do not make individual letters or pages for each issue, but instead, combine your international experience and motivation into one letter of 2 pages maximum.

**This letter is a compulsory part of the application and in case of it missing, your application will not be forwarded to academic evaluation.**

International Experience, max. 4 points

You must explain your international experience in

• Studying or working abroad or in a non-native language and/or,
• Familiarity and knowledge of foreign cultures and languages

and upload the related documents to prove your experience.

Your international experience is given points as follows:

• No international experience = 0 points
• Poor international experience = 1 point
• Fair international experience = 2 points
• Good international experience = 3 points
• Excellent international experience = 4 points

In case of not having any international experience, just mention it in your letter.
 

Motivation, max. 1 point

You must carefully explain your motivation and reasons for applying to this programme. Explain also by giving examples, how you would be able to optimize your strong points by choosing this specific programme and how the studies in this particular programme would support your career plans in the future.

The applicant must follow the practices of scientific writing: documents related to the application process must be written by the applicant. It must not present other people's ideas, information, words or other material without a sufficient reference. Artificial intelligence is not a source of scientific text. The applicant must ensure that the source entries are correct.

Studies in Methodology, max. 1 point

• 1 point = a minimum of 6 ECTS credits of university level studies completed in Methodology

These studies must be completed in a university, while studies completed in a University of Applied Sciences are not accepted.

Studies in Methodology in a field other than Business Administration are accepted as well.

The studies must include both qualitative and quantitative studies.

The minimum grade for these studies must be at least 3 on a scale from 1 to 5.

A limited number of applicants from all three Admission Groups are invited to an interview in the order of the highest total points for stage 1.

The following elements are evaluated in the interview:

• Motivation
• Applicability for the programme
• Communication skills