Organisations today are using business analytics for their decision-making purposes.
The need for analytics is growing due to the abundance of data available. Business analytics includes quantitative and statistical analysis, machine learning, multivariate testing, predictive modelling, and multiple-criteria evaluation and decision support. It uses data to evaluate past performances and to draw up plans for the future.
In business analytics, we examine data through operational and statistical analysis, optimisation techniques, and the formation of predictive models. We communicate the results to business partners, customers, etc., in the most suitable way for the given task.
Business analytics leverages evidence-based data analysis and quantitative methods for decision-making and business modelling. It also utilises expert knowledge and qualitative data through soft computing methods to build models that are representative enough of the studied systems and their context. We aim to provide business intelligence, insights into business and industry processes, and advanced managerial decision support.
As a graduate from this programme, you will be in high demand and have access to interesting positions in business and industry.
Your studies in this programme will focus on theoretical knowledge and technical skills in relevant business analytics methods, including data analytics, modelling, simulation, and multiple-criteria decision-making and evaluation methods and their practical use on real-world data in a real-world business or industry context. The software and tools applied during the course are standard in the industry.
As a graduate, you will be a competent business analytics professional who knows and can critically analyse the theories and methods in the field.
During the programme, you will acquire:
- professional skills to critically analyse the theories and methods in this field; you will be able to choose the correct business analytics methods and use them in practice to draw logical conclusions and make recommendations in strategic decision-making situations;
- competence in applied business research; you will be able to draw justified conclusions and analytically discuss the implications of research results;
- responsible business skills to critically evaluate consequences of business decisions from a responsibility perspective;
- teamwork skills: you will have good collaboration and interpersonal communication skills and will be an effective team member and capable of solving problems in teams.
Degree structure and studies
The Master's Programme in Business Analytics is a two-year programme leading to the degree of Master of Science in Economics and Business Administration, M.Sc. (Econ. & Bus. Adm.).
It is 120 ECTS credits and includes core, advanced specialisation and language studies as well as a Master's thesis. Read more in study guide.
As a graduate, you will be a perfect fit for the business development and business analytics teams of global corporations and small and medium-sized enterprises (SMEs).
Hands-on skills in business analytics are in very high demand globally – there is a great shortage of business analytics professionals on the market.
The programme is practical and career-oriented and gives you a unique multi-disciplinary education in technology and business, which is highly valued in the corporate world and industry.
You will be prepared for a career in business analytics and analytical business development as an analytics professional in an industrial or service company or as a consultant.
Entrepreneurship is also a realistic possibility with the pragmatic skill set you will acquire.