Whether you are a sales leader seeking actionable insights or considering doctoral studies in B2B sales and artificial intelligence, this webcast offers valuable knowledge and global perspectives. It provides a unique opportunity to engage with the latest academic research and managerial practice in the rapidly evolving field of AI-enabled B2B sales.
LUT University’s Assistant Professor Pia Hautamäki recently spent two months in the United States as a visiting researcher at Texas A&M University. Her visit, funded by the PHP Säätiö from Lahti, Finland, focused on research examining the role of artificial intelligence in B2B sales. In this webcast, Pia will share key insights derived from her research visit. She is joined by her co-author colleague, Dr. Johannes Habel, who will contribute perspectives from his extensive research on AI in sales.
By participating in the webcast, attendees will:
💡 Gain access to state-of-the-art academic insights on AI in B2B sales from internationally active scholars.
📊 Learn how AI is reshaping sales and sales management practices across global markets.
📌 Engage in direct dialogue between academia and industry by submitting questions before or during the webcast, ensuring that the discussion addresses real managerial challenges.
Pia and Johannes will discuss similarities and differences in AI usage in B2B sales across Europe and the United States, with a strong emphasis on practical implications for companies. Questions submitted by participants will be addressed during the interactive Q&A session.
Program Details (Finnish time):
- 5:00 PM – Opening remarks, Pia Hautamäki
- 5:10 PM – Perspectives from recent research and U.S. enterprises, Johannes Habel
- 5:30 PM – Joint discussion and Q&A
The webcast will be held in English.
Speakers:
Pia Hautamäki is an Assistant Professor at LUT University. She recently spent two months in the United States as a visiting researcher at Texas A&M University, where she collaborated closely with leading international scholars on cutting-edge research related to artificial intelligence in B2B sales. Her research on digital transformation and sales has been published in leading academic journals, including Industrial Marketing Management, Journal of Business Research, and Journal of Personal Selling and Sales Management.
Dr. Johannes Habel is an Associate Professor at the University of Houston’s Bauer College of Business. He is a core faculty member in the Marketing Department and is widely recognized for his influential research and teaching at the intersection of sales, artificial intelligence, and marketing. His work has been published in top-tier journals such as the Journal of the Academy of Marketing Science, Journal of Marketing, and Journal of Retailing.
This event is free of charge. Researchers and companies from Finland and around the world are warmly invited to join this global discussion on the future of sales and AI.
This webcast is proudly supported by PHP Säätiö, Finland and LUT University.
Join the conversation shaping the future of AI in B2B sales!
