Assessing Drivers of Lifestyle-Based Entrepreneurship in Natural Products Field | 2026 Publication type A4 Conference proceedings Author(s) Heikkilä Markus, Misukka Alisa, Kero Ilkka, Albrecht Kati, Vilko Jyri Other focus area Business and society Business, Management and Accounting (miscellaneous) LUT School of Engineering Sciences
Customer Segmentation Meets Strategy: Unlocking the Competitive Value of Natural Products in Hospitality Industry | 2026 Publication type A4 Conference proceedings Author(s) Albrecht Kati, Vilko Jyri Digital revolution LUT School of Engineering Sciences
