business model, radical innovation, customer information processing
Liisa-Maija Sainio works as professor of International Marketing and Innovation Management. Her current course responsibilities at LUT University are the following: Introduction to Digital Marketing (BSc level) and Managing International Marketing (MSc level).
She has previously worked as Academic Director two Master programmes: Master in International Marketing Management MIMM (2013-2015) and Master in International Technology and Innovation Management MITIM (2009-2012).
She has taught also in the fields of promotion and sales management, technology and innovation management and strategy and been responsible for coordinating Master's Thesis seminars for both MIMM and MITIM programmes.