Titta Matikainen

Titta Matikainen
Post-doctoral researcher
Business Studies
LUT Business School
Lappeenranta
LUT Focus Areas
Business and society
Research areas
Marketing
Business and International Management

Biography

My name is Titta Matikainen and I work at the LUT University Business School as a post-doctoral researcher. My research interest include B2B sales management and leadership, digital transformation and sustainability in international business and value chains.

I also work part time as a Chief Compliance Officer in ITA Nordic, a medium size contract manufacturing firm. My responsibilities include sustainability initiatives and reporting.

Prior academia I have worked in event marketing and management and was an entrepreneur. I also coached and trained companies and individuals on goal attainment amongst other topics.

I love nature and our Italian waterdog Heli takes me for daily walks in the woods. I also do pilates, stand up paddling (SUP), and one of my dearest passions for many years has been personal development. I participate in seminars and read and listen to books and podcasts. I am quite cheerful by nature and my laughter is often heard in the corridors or during lunch.

Researcher information

Keywords

B2B sales, Sales leadership, Sales digitalization, Digital transformation, Sustainability in global value chain, International business

Publications and other content