Putting AI Agents to Work: Unlocking New Efficiency and Productivity in Sales

Putting AI Agents to Work in Sales (PAWS) -project explores how AI agents can be utilized in industrial B2B sales in collaboration with five companies from the Päijät-Häme region. It examines how these technologies are integrated into sales work, their impact on productivity, and how customers respond to their use. The project generates practical guidelines and research-based insights to support responsible AI adoption and business development.

Goals

• Examine how AI agents can be implemented in industrial B2B sales to support sales processes and decision-making
• Improve sales productivity and time use in measurable ways
• Create customer value and strengthen trust in long-term relationships
• Generate new scientific knowledge on the role of AI agents in sales
• Develop practical frameworks for companies while supporting responsible, human-centric AI adoption in line with EU regulation and strengthening regional competitiveness