Joona Keränen

Visiting Researcher

Business Studies

LUT Business School

Lappeenranta

Joona.Keranen@lut.fi

Biography

Joona Keränen is a visiting Associate Professor at the School of Business & Management at Lappeenranta University of Technology. His research areas include customer value management in business markets, developing sustainable value propositions, and the marketing of complex projects and solutions.

B2B influencer marketing: Conceptualization and four managerial strategies

Publication type

A1 Journal article (refereed), original research

Mero Joel, Vanninen Heini, Keränen Joona

Other Focus Area

LUT Business School

Digital Platforms for the Circular Economy: Exploring Meta-Organizational Orchestration Mechanisms

Publication type

A1 Journal article (refereed), original research

Blackburn Outi, Ritala Paavo, Keränen Joona

Business - Sustainable renewal of business and industry

Energy - Transition to carbon-neutral world

LUT Business School

Digital transformation of the value proposition: A single case study in the media industry

Publication type

A1 Journal article (refereed), original research

Piepponen Amanda, Ritala Paavo, Keränen Joona, Maijanen Päivi

Business - Sustainable renewal of business and industry

LUT Business School

Opportunities for social activism in transformative service research: a research agenda

Publication type

A1 Journal article (refereed), original research

Keränen Joona, Olkkonen Laura

Business - Sustainable renewal of business and industry

LUT Business School

Becoming a small multinational enterprise: Four multinationalization strategies for SMEs

Publication type

A1 Journal article (refereed), original research

Vanninen Heini, Keränen Joona, Kuivalainen Olli

Institutionalizing value-based healthcare in a service system: A policy and document analysis over three decades

Publication type

A1 Journal article (refereed), original research

Kokshagina Olga, Keränen Joona

The emergence of community-driven platforms in response to Covid-19

Publication type

A1 Journal article (refereed), original research

Dabrowska Justyna, Keränen Joona, Mention Anne-Laure

Theory Development in Servitization through the Application of fsQCA and Experiments

Publication type

A1 Journal article (refereed), original research

Salonen Anna, Zimmer Marcus, Keränen Joona

Three Ways to Sell Value in B2B Markets

Publication type

A1 Journal article (refereed), original research

Keränen Joona, Terho Harri, Saurama Antti

Value as capital-in-use: Unpacking the temporal impacts and managerial implications for organisational value

Publication type

A1 Journal article (refereed), original research

Pinnington Bruce, Keränen Joona, Kearney Treasa

How B2B suppliers articulate customer value propositions in the circular economy: Four innovation-driven value creation logics

Publication type

A1 Journal article (refereed), original research

Ranta Valtteri, Keränen Joona, Aarikka-Stenroos Leena

Opportunities for ethnographic methodologies in B2B service research

Publication type

A1 Journal article (refereed), original research

Keränen Joona, Prior Daniel

Opportunities for value-based selling in an economic crisis: Managerial insights from a firm boundary theory

Publication type

A1 Journal article (refereed), original research

Keränen Joona, Salonen Anna, Terho Harri

Revisiting contemporary issues in B2B marketing: It's not just about artificial intelligence

Publication type

A1 Journal article (refereed), original research

Prior Daniel, Keränen Joona

The digital transformation of customer value propositions: A process perspective to value proposition reshaping

Publication type

A4 Conference proceedings

Piepponen Amanda, Ritala Paavo, Keränen Joona, Maijanen Päivi

Value champions in business markets: Four role configurations

Publication type

A1 Journal article (refereed), original research

Keränen Joona, Liozu Stephan

Value co-destruction in hotel services: Exploring the misalignment of cognitive scripts among customers and providers

Publication type

A1 Journal article (refereed), original research

Järvi Henna, Keränen Joona, Ritala Paavo, Vilko Jyri

A dynamic process theory of public value

Publication type

A3 Book section, chapters in research books

Nailer Christopher, Prior Daniel D., Keränen Joona

Customer participation antecedents, profiles and value-in-use goals in complex B2B service exchange

Publication type

A1 Journal article (refereed), original research

Prior Daniel, Keränen Joona, Koskela Sami

G2G exchange: Lofty goals and sour outcomes

Publication type

A4 Conference proceedings

Ojansivu Ilkka, Keränen Joona

Rapid multinationalization: value outcomes and capture processes

Publication type

A4 Conference proceedings

Vanninen Heini, Keränen Joona

Other Focus Area

LUT Business School

Inspiring future generations of industrial marketing scholars

Publication type

A1 Journal article (refereed), original research

Sensemaking, sensegiving and absorptive capacity in complex procurements

Publication type

A1 Journal article (refereed), original research

Prior Daniel, Keränen Joona, Koskela Sami

The darker side of sustainability: Tensions from sustainable business practices in business networks

Publication type

A1 Journal article (refereed), original research

Tura Nina, Keränen Joona, Patala Samuli

Business, Management and Accounting

Management of Technology and Innovation

LUT Business School

A Value Proposition Development Framework for industrial service

Publication type

A4 Conference proceedings

Töytäri Pekka, Rajala Risto, Nilsson-Ollandt Lukas, Keränen Joona

Barriers to implementing value-based pricing in industrial markets: A micro-foundations perspective

Publication type

A1 Journal article (refereed), original research

Töytäri Pekka, Keränen Joona, Rajala Risto

Organizing for opening up. Responsibilities of open innovation professionals

Publication type

A4 Conference proceedings

Dabrowska Justyna, Keränen Joona, Anne-Laure Mention

Towards a Broader Value Discourse: Understanding Sustainable and Public Value Potential

Publication type

A1 Journal article (refereed), original research

LUT Business School

Communicating sustainable value propositions in business markets

Publication type

A4 Conference proceedings

Other Focus Area

Customer value management in industrial markets: The roles and responsibilities of dedicated value specialists

Publication type

A4 Conference proceedings

Keränen Joona, Liozu Stephan, Töytäri Pekka

Other Focus Area

Exploring value co-destruction in hotel industry: comparing perceptions of hotel staff and guests

Publication type

A4 Conference proceedings

Järvi Henna, Keränen Joona

Perceived value of new solutions –how to implement intelligent packaging in business networks

Publication type

A4 Conference proceedings

Salmi Asta, Keränen Joona, Aarikka-Stenroos Leena, Kalinainen Tuomas

Sustainable value propositions: Framework and implications for technology suppliers

Publication type

A1 Journal article (refereed), original research

Patala Samuli, Jalkala Anne, Keränen Joona, Väisänen Sanni, Tuominen Valtteri, Soukka Risto

Value-Based Exchange and Firm Boundary Decisions

Publication type

A4 Conference proceedings

Töytäri Pekka, Salama Petri, Rajala Risto, Keränen Joona

A Cultural Perspective of Customer Value in Business Solutions Procurement

Publication type

A4 Conference proceedings

Keränen Joona, Prior Daniel D, Koskela Sami

How do customers approach solution procurement? An exploratory study in the mining industry

Publication type

A4 Conference proceedings

Keränen Joona, Prior Daniel D, Koskela Sami

The dark side of sustainability: potential negative consequences that result from sustainable business practices

Publication type

A4 Conference proceedings

Tura Nina, Keränen Joona, Patala Samuli

Business, Management and Accounting

Value assessment and pricing capabilities—how to profit from value

Publication type

A1 Journal article (refereed), original research

Johansson Magnus, Keränen Joona, Hinterhuber, Andreas, Liozu Stephan, Andersson Linn

Brand Positioning Strategies in Firms Delivering Customer Solutions

Publication type

A1 Journal article (refereed), original research

Jalkala Anne, Keränen Joona

Grounded theory studies in industrial marketing: Systematic review and implications for future research

Publication type

A4 Conference proceedings

Keränen Joona, Oinonen Minna

Three Strategies for Customer Value Assessment in Business Markets

Publication type

A1 Journal article (refereed), original research

Keränen Joona, Jalkala Anne

A framework for developing sustainable value propositions for industrial product-service systems

Publication type

A4 Conference proceedings

Patala Samuli, Jalkala Anne, Keränen Joona, Soukka Risto, Väisänen Sanni, Tuominen Valtteri

The Process of Customer Value Assessment in B2B Markets: Insights from Best Practices

Publication type

A4 Conference proceedings

Keränen Joona, Jalkala Anne

Towards a Framework of Customer Value Assessment in B2B Markets: An Exploratory Study

Publication type

A1 Journal article (refereed), original research

Keränen Joona, Jalkala Anne

Customer Value Assessment in B2B Markets: Towards an Integrated Framework - work-in-progress paper

Publication type

A4 Conference proceedings

Keränen Joona, Jalkala Anne

Developing sustainable value propositions in industrial markets – a case study

Publication type

A4 Conference proceedings

Patala Samuli, Jalkala Anne, Soukka Risto, Keränen Joona

Studying customer value co-creation activities in industrial solution business

Publication type

A4 Conference proceedings

Pekkarinen Olli, Ojanen Ville, Keränen Joona

Industrial relations

Systematic Review on B2B Branding – Research Issues and Avenues for Future Research

Publication type

A1 Journal article (refereed), original research

Keränen Joona, Piirainen Kalle, Salminen Risto

Business, Management and Accounting

Customer Perceptions of Value and Value Co-Creation in Solution Business

Publication type

A4 Conference proceedings

Pekkarinen Olli, Ojanen Ville, Keränen Joona

Management of Technology and Innovation

Business and International Management

Customer Value Assessment Practices in Business Markets

Publication type

A4 Conference proceedings

Keränen Joona, Jalkala Anne

Business and International Management

Customer Value Assessment Practices in Solution-Oriented Business Markets

Publication type

A4 Conference proceedings

Keränen Joona, Jalkala Anne

Business and International Management

Systematic Review on B2B Branding – Research Issues and Avenues for Future Research

Publication type

A4 Conference proceedings

Keränen Joona, Piirainen Kalle, Salminen Risto

The Value-Assessment Capability of a Solution Provider

Publication type

A4 Conference proceedings

Keränen Joona, Jalkala Anne

Brand Positioning Strategies in Firms Delivering Customer Solutions

Publication type

A4 Conference proceedings

Jalkala Anne, Keränen Joona

Towards an Integrative Framework of B2B Branding– A Bibliometric Study and Conceptual Analysis

Publication type

A4 Conference proceedings

Keränen Joona, Jalkala Anne, Salminen Risto

Business and International Management

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