Joona Keränen

Visiting Researcher

Business Studies

LUT Business School

Lappeenranta

Biography

Joona Keränen is a visiting Associate Professor at the School of Business & Management at Lappeenranta University of Technology. His research areas include customer value management in business markets, developing sustainable value propositions, and the marketing of complex projects and solutions.

Advancing value-based selling research in B2B markets: A theoretical toolbox and research agenda

2023

Publication type

A1 Journal article (refereed), original research

Author(s)

Keränen Joona, Totzek Dirk, Salonen Anna, Kienzler Mario

Other Focus Area

LUT Business School

Digital Affordances for a Circular Economy Transition: A multiple case study of digital technology-enabled circular business models

2023

Publication type

A3 Book section, chapters in research books

Author(s)

Blackburn Outi, Ritala Paavo, Keränen Joona

Business and society - Sustainable renewal of business, industry and society

Strategy and Management

Industrial relations

Business, Management and Accounting (miscellaneous)

Management Information Systems

LUT Business School

Gain-sharing in performance-based contracting: How risk and fairness drive business customers' willingness-to-switch to a gain-sharing arrangement

2023

Publication type

A1 Journal article (refereed), original research

Author(s)

Keränen Joona, Kienzler Mario, Salonen Anna, Terho Harri, Totzek Dirk

Other Focus Area

LUT Business School

Selling and monetizing data in B2B markets: Four data-driven value propositions

2023

Publication type

A1 Journal article (refereed), original research

Author(s)

Ritala Paavo, Keränen Joona, Fishburn Jessica, Ruokonen Mika

Business and society - Sustainable renewal of business, industry and society

Strategy and Management

Industrial relations

Business, Management and Accounting (miscellaneous)

Management of Technology and Innovation

Management Information Systems

LUT Business School

The (un)intended consequences of multi-sided platform adoption for different actors in business networks

2023

Publication type

A1 Journal article (refereed), original research

Author(s)

Micallef Mark, Keränen Joona, Kokshagina Olga

Other Focus Area

LUT Business School

Understanding the consequences of digital technology use in sales: Multilevel tensions inside sales organisations

2023

Publication type

A1 Journal article (refereed), original research

Author(s)

Micallef Mark, Keränen Joona, Kokshagina Olga

Other Focus Area

LUT Business School

B2B influencer marketing: Conceptualization and four managerial strategies

2022

Publication type

A1 Journal article (refereed), original research

Author(s)

Mero Joel, Vanninen Heini, Keränen Joona

Other Focus Area

LUT Business School

Digital Platforms for the Circular Economy: Exploring Meta-Organizational Orchestration Mechanisms

2022

Publication type

A1 Journal article (refereed), original research

Author(s)

Blackburn Outi, Ritala Paavo, Keränen Joona

Business and society - Sustainable renewal of business, industry and society

Energy - Transition to carbon neutrality

LUT Business School

Digital transformation of the value proposition: A single case study in the media industry

2022

Publication type

A1 Journal article (refereed), original research

Author(s)

Piepponen Amanda, Ritala Paavo, Keränen Joona, Maijanen Päivi

Business and society - Sustainable renewal of business, industry and society

LUT Business School

Framing value propositions in the food waste business: A sociocultural approach

2022

Publication type

A1 Journal article (refereed), original research

Author(s)

Närvänen Elina, Mattila Malla, Keränen Joona, Kaivonen Ines, Nurminen Mikael

Other Focus Area

LUT Business School

Opportunities for social activism in transformative service research: a research agenda

2022

Publication type

A1 Journal article (refereed), original research

Author(s)

Keränen Joona, Olkkonen Laura

Business and society - Sustainable renewal of business, industry and society

LUT Business School

Poikkeuksellista viestintää - Voiko etävuorovaikutus tuhota arvoa?

2022

Publication type

A3 Book section, chapters in research books

Author(s)

Salin Lotta, Koponen Jonna, Keränen Joona, Metsola Jaakko

Business and society - Sustainable renewal of business, industry and society

LUT Business School

What drives the implementation of customer success management? Antecedents of customer success management from suppliers' and customers' perspectives

2022

Publication type

A1 Journal article (refereed), original research

Author(s)

Kleinaltenkamp Michael, Prohl-Schwenke Katharina, Keränen Joona

Other Focus Area

LUT Business School

Becoming a small multinational enterprise: Four multinationalization strategies for SMEs

2021

Publication type

A1 Journal article (refereed), original research

Author(s)

Vanninen Heini, Keränen Joona, Kuivalainen Olli

Institutionalizing value-based healthcare in a service system: A policy and document analysis over three decades

2021

Publication type

A1 Journal article (refereed), original research

Author(s)

Kokshagina Olga, Keränen Joona

The emergence of community-driven platforms in response to Covid-19

2021

Publication type

A1 Journal article (refereed), original research

Author(s)

Dabrowska Justyna, Keränen Joona, Mention Anne-Laure

Theory Development in Servitization through the Application of fsQCA and Experiments

2021

Publication type

A1 Journal article (refereed), original research

Author(s)

Salonen Anna, Zimmer Marcus, Keränen Joona

Three Ways to Sell Value in B2B Markets

2021

Publication type

A1 Journal article (refereed), original research

Author(s)

Keränen Joona, Terho Harri, Saurama Antti

Value as capital-in-use: Unpacking the temporal impacts and managerial implications for organisational value

2021

Publication type

A1 Journal article (refereed), original research

Author(s)

Pinnington Bruce, Keränen Joona, Kearney Treasa

How B2B suppliers articulate customer value propositions in the circular economy: Four innovation-driven value creation logics

2020

Publication type

A1 Journal article (refereed), original research

Author(s)

Ranta Valtteri, Keränen Joona, Aarikka-Stenroos Leena

Opportunities for ethnographic methodologies in B2B service research

2020

Publication type

A1 Journal article (refereed), original research

Author(s)

Keränen Joona, Prior Daniel

Opportunities for value-based selling in an economic crisis: Managerial insights from a firm boundary theory

2020

Publication type

A1 Journal article (refereed), original research

Author(s)

Keränen Joona, Salonen Anna, Terho Harri

Revisiting contemporary issues in B2B marketing: It's not just about artificial intelligence

2020

Publication type

A1 Journal article (refereed), original research

Author(s)

Prior Daniel, Keränen Joona

The digital transformation of customer value propositions: A process perspective to value proposition reshaping

2020

Publication type

A4 Conference proceedings

Author(s)

Piepponen Amanda, Ritala Paavo, Keränen Joona, Maijanen Päivi

Value champions in business markets: Four role configurations

2020

Publication type

A1 Journal article (refereed), original research

Author(s)

Keränen Joona, Liozu Stephan

Value co-destruction in hotel services: Exploring the misalignment of cognitive scripts among customers and providers

2020

Publication type

A1 Journal article (refereed), original research

Author(s)

Järvi Henna, Keränen Joona, Ritala Paavo, Vilko Jyri

A dynamic process theory of public value

2019

Publication type

A3 Book section, chapters in research books

Author(s)

Nailer Christopher, Prior Daniel D., Keränen Joona

Customer participation antecedents, profiles and value-in-use goals in complex B2B service exchange

2019

Publication type

A1 Journal article (refereed), original research

Author(s)

Prior Daniel, Keränen Joona, Koskela Sami

G2G exchange: Lofty goals and sour outcomes

2019

Publication type

A4 Conference proceedings

Author(s)

Ojansivu Ilkka, Keränen Joona

Rapid multinationalization: value outcomes and capture processes

2019

Publication type

A4 Conference proceedings

Author(s)

Vanninen Heini, Keränen Joona

Other Focus Area

LUT Business School

Inspiring future generations of industrial marketing scholars

2018

Publication type

A1 Journal article (refereed), original research

Author(s)

Keränen Joona

Sensemaking, sensegiving and absorptive capacity in complex procurements

2018

Publication type

A1 Journal article (refereed), original research

Author(s)

Prior Daniel, Keränen Joona, Koskela Sami

The darker side of sustainability: Tensions from sustainable business practices in business networks

2018

Publication type

A1 Journal article (refereed), original research

Author(s)

Tura Nina, Keränen Joona, Patala Samuli

Business, Management and Accounting

Marketing

Management of Technology and Innovation

LUT Business School

A Value Proposition Development Framework for industrial service

2017

Publication type

A4 Conference proceedings

Author(s)

Töytäri Pekka, Rajala Risto, Nilsson-Ollandt Lukas, Keränen Joona

Barriers to implementing value-based pricing in industrial markets: A micro-foundations perspective

2017

Publication type

A1 Journal article (refereed), original research

Author(s)

Töytäri Pekka, Keränen Joona, Rajala Risto

Organizing for opening up. Responsibilities of open innovation professionals

2017

Publication type

A4 Conference proceedings

Author(s)

Dabrowska Justyna, Keränen Joona, Anne-Laure Mention

Towards a Broader Value Discourse: Understanding Sustainable and Public Value Potential

2017

Publication type

A1 Journal article (refereed), original research

Author(s)

Keränen Joona

Marketing

LUT Business School

Communicating sustainable value propositions in business markets

2016

Publication type

A4 Conference proceedings

Author(s)

Keränen Joona

Other Focus Area

Customer value management in industrial markets: The roles and responsibilities of dedicated value specialists

2016

Publication type

A4 Conference proceedings

Author(s)

Keränen Joona, Liozu Stephan, Töytäri Pekka

Other Focus Area

Exploring value co-destruction in hotel industry: comparing perceptions of hotel staff and guests

2016

Publication type

A4 Conference proceedings

Author(s)

Järvi Henna, Keränen Joona

Perceived value of new solutions –how to implement intelligent packaging in business networks

2016

Publication type

A4 Conference proceedings

Author(s)

Salmi Asta, Keränen Joona, Aarikka-Stenroos Leena, Kalinainen Tuomas

Sustainable value propositions: Framework and implications for technology suppliers

2016

Publication type

A1 Journal article (refereed), original research

Author(s)

Patala Samuli, Jalkala Anne, Keränen Joona, Väisänen Sanni, Tuominen Valtteri, Soukka Risto

Value-Based Exchange and Firm Boundary Decisions

2016

Publication type

A4 Conference proceedings

Author(s)

Töytäri Pekka, Salama Petri, Rajala Risto, Keränen Joona

A Cultural Perspective of Customer Value in Business Solutions Procurement

2015

Publication type

A4 Conference proceedings

Author(s)

Keränen Joona, Prior Daniel D, Koskela Sami

How do customers approach solution procurement? An exploratory study in the mining industry

2015

Publication type

A4 Conference proceedings

Author(s)

Keränen Joona, Prior Daniel D, Koskela Sami

The dark side of sustainability: potential negative consequences that result from sustainable business practices

2015

Publication type

A4 Conference proceedings

Author(s)

Tura Nina, Keränen Joona, Patala Samuli

Business, Management and Accounting

Value assessment and pricing capabilities—how to profit from value

2015

Publication type

A1 Journal article (refereed), original research

Author(s)

Johansson Magnus, Keränen Joona, Hinterhuber, Andreas, Liozu Stephan, Andersson Linn

Brand Positioning Strategies in Firms Delivering Customer Solutions

2014

Publication type

A1 Journal article (refereed), original research

Author(s)

Jalkala Anne, Keränen Joona

Grounded theory studies in industrial marketing: Systematic review and implications for future research

2014

Publication type

A4 Conference proceedings

Author(s)

Keränen Joona, Oinonen Minna

Three Strategies for Customer Value Assessment in Business Markets

2014

Publication type

A1 Journal article (refereed), original research

Author(s)

Keränen Joona, Jalkala Anne

A framework for developing sustainable value propositions for industrial product-service systems

2013

Publication type

A4 Conference proceedings

Author(s)

Patala Samuli, Jalkala Anne, Keränen Joona, Soukka Risto, Väisänen Sanni, Tuominen Valtteri

The Process of Customer Value Assessment in B2B Markets: Insights from Best Practices

2013

Publication type

A4 Conference proceedings

Author(s)

Keränen Joona, Jalkala Anne

Towards a Framework of Customer Value Assessment in B2B Markets: An Exploratory Study

2013

Publication type

A1 Journal article (refereed), original research

Author(s)

Keränen Joona, Jalkala Anne

Customer Value Assessment in B2B Markets: Towards an Integrated Framework - work-in-progress paper

2012

Publication type

A4 Conference proceedings

Author(s)

Keränen Joona, Jalkala Anne

Developing sustainable value propositions in industrial markets – a case study

2012

Publication type

A4 Conference proceedings

Author(s)

Patala Samuli, Jalkala Anne, Soukka Risto, Keränen Joona

Studying customer value co-creation activities in industrial solution business

2012

Publication type

A4 Conference proceedings

Author(s)

Pekkarinen Olli, Ojanen Ville, Keränen Joona

Industrial relations

Marketing

Systematic Review on B2B Branding – Research Issues and Avenues for Future Research

2012

Publication type

A1 Journal article (refereed), original research

Author(s)

Keränen Joona, Piirainen Kalle, Salminen Risto

Business, Management and Accounting

Customer Perceptions of Value and Value Co-Creation in Solution Business

2011

Publication type

A4 Conference proceedings

Author(s)

Pekkarinen Olli, Ojanen Ville, Keränen Joona

Marketing

Management of Technology and Innovation

Business and International Management

Customer Value Assessment Practices in Business Markets

2011

Publication type

A4 Conference proceedings

Author(s)

Keränen Joona, Jalkala Anne

Marketing

Business and International Management

Customer Value Assessment Practices in Solution-Oriented Business Markets

2011

Publication type

A4 Conference proceedings

Author(s)

Keränen Joona, Jalkala Anne

Marketing

Business and International Management

Systematic Review on B2B Branding – Research Issues and Avenues for Future Research

2011

Publication type

A4 Conference proceedings

Author(s)

Keränen Joona, Piirainen Kalle, Salminen Risto

The Value-Assessment Capability of a Solution Provider

2011

Publication type

A4 Conference proceedings

Author(s)

Keränen Joona, Jalkala Anne

Brand Positioning Strategies in Firms Delivering Customer Solutions

2010

Publication type

A4 Conference proceedings

Author(s)

Jalkala Anne, Keränen Joona

Towards an Integrative Framework of B2B Branding– A Bibliometric Study and Conceptual Analysis

2010

Publication type

A4 Conference proceedings

Author(s)

Keränen Joona, Jalkala Anne, Salminen Risto

Marketing

Business and International Management

Joona Keränen

Biography

Research interests

Teaching experience

Publications links

Joona Keränen news

Circular economy platforms create new sustainable services