Master's Programme in International Marketing Management
To remain competitive, companies need to excel in global marketing management.
Global markets are characterised by high levels of uncertainty. In addition, the trend of digitalisation is creating both challenges and opportunities for the international management of firms. Thus, the value of data in managerial decision-making is increasing. Data-based strategic decision-making and marketing analytics represent the key competences of today's marketing managers.
In this Master's programme, you will develop expertise in strategic global marketing, digital marketing, marketing analytics, international business and value creation in a rapidly changing world. The curriculum of this EFMD accredited programme is carefully designed to carry strong career-building potential.
▶️ VIDEO: A professor and a student tell why to choose this Master's programme (the text continues below the video).
During your studies, you will gain real-life competencies in case studies, simulation games, elevator pitches, company assignments and role-playing. You will develop a creative, customer-focused and data-driven approach to solving business problems.
The curriculum of this Master's programme covers a wide spectrum of elements supporting the corporate learning experience. For example, courses incorporating field-based experiential learning typically promote company input and involvement, reflectivity, active engagement, the development of problem-solving, information-gathering and analytical skills, oral presentation skills and company feedback.
The delivery of courses is blended. The programme is a combination of on-campus and online studies. Individual course descriptions mention the attendance requirements for the course.
About 80% of the programme's Master's theses are based on real-life business problems. The programme also offers students a possibility for double degree studies.
"I searched for the best marketing programmes in Europe and this drew my attention. I saw the programme and the reputation of our Programme Director Olli Kuivalainen and that made me really want to be a part of this programme."
Student, Master's programme in International Marketing Management
International Marketing Management
Master of Science in Economics and Business Administration
120 ECTS credits
Tuition fees and scholarships
EUR 13 500 Non-EU/EEA students
LUT School of Business and Management
1 November 2021 − 31 May 2022 at 15:00 (UTC+3)
1 December 2021 − 19 January 2022 at 15:00 (UTC+2)