Individuals and virtual distance in remote B2B relations | 2024 Publication type A3 Book section, chapters in research books Author(s) Myyryläinen Heidi, Torkkeli Lasse, Durst Susanne Business and society LUT Business School
Forging the Future: The Evolving Role of Individuals in B2B Marketing | 2024 Publication type A3 Book section, chapters in research books Author(s) Ivanova-Gongne Maria, Torkkeli Lasse, Koporcic Nikolina, Barner-Rasmussen Wilhelm Business and society LUT Business School
Individuals in B2B marketing - An introduction to the book | 2024 Publication type A3 Book section, chapters in research books Author(s) Ivanova-Gongne Maria, Torkkeli Lasse, Koporcic Nikolina, Barner-Rasmussen Wilhelm Business and society LUT Business School
Video-based sales interaction in cross-cultural B2B relationships: Potential (un)desired consequences | 2024 Publication type A1 Journal article (refereed), original research Author(s) Koponen Jonna, Metsola Jaakko, Salin Lotta, Keränen Joona Business and society LUT Business School