The effect of website usage and virtual community participation on brand relationships. | 2010 Publication type A1 Journal article (refereed), original research Author(s) Ellonen Hanna-Kaisa, Tarkiainen Anssi, Kuivalainen Olli Economics, Econometrics and Finance Business, Management and Accounting Marketing
A paucity of person's perceived power within industrial project sales | 2013 Publication type A1 Journal article (refereed), original research Author(s) Ryynänen Harri, Salminen Risto T., Pekkarinen Olli Industrial relations Marketing
A bibliometric review of service ecosystems research: Current status and future directions | 2022 Publication type A1 Journal article (refereed), original research Author(s) Golgeci Ismail, Ali Imran, Ritala Paavo, Arslan Ahmad Marketing Business, Management and Accounting (miscellaneous) LUT Business School
The role of ambivalence in sustainable consumption: literature review and research agenda | 2021 Publication type A3 Book section, chapters in research books Author(s) Sipilä Jenni Marketing LUT Business School
Innovaation ennakointi on yhtä vaikeaa kuin uuden lajin synnyn ennustaminen | 2009 Publication type Other Author(s) Sainio Liisa-Maija Marketing
Putting marketing knowledge to use: marketing-specific relational capital and product/service innovation performance | 2022 Publication type A1 Journal article (refereed), original research Author(s) Peñalba-Aguirrezabalaga Carmela, Ritala Paavo, Saenz Josune Marketing Management of Technology and Innovation LUT Business School
Putting knowledge to work: the combined role of marketing and sales employees’ knowledge and motivation to produce superior customer experiences | 2021 Publication type A1 Journal article (refereed), original research Author(s) Peñalba-Aguirrezabalaga Carmela, Saenz Josune, Ritala Paavo, Vanhala Mika Leadership and Management Marketing Business, Management and Accounting (miscellaneous) LUT Business School
Hand to Mouth Marketing, Event Visibility and Resource Limited Event Generation Experiences: Virtual esport Imatranajo competition 2020 | 2021 Publication type D4 Published development or research report or study Author(s) Happonen Ari, Salmela Erno, Hirvimäki Marika Computer Networks and Communications Human-Computer Interaction Organizational Behavior and Human Resource Management Strategy and Management Computer Science (miscellaneous) Computer Science Applications Marketing Computer Science Software Information Systems LUT School of Engineering Sciences LUT School of Energy Systems
Toimiiko myynnissä tyrkyttäminen vai pitäisikö luoda luottamusta? | 2021 Publication type Other Author(s) Koponen Jonna, Tarkiainen Anssi Marketing LUT Business School
Operations automatization and digitalization – a research and innovation collaboration in physical warehousing, improvement ideas in AS/RS and 3PL logistics context | 2019 Publication type D4 Published development or research report or study Author(s) Happonen Ari, Minashkina Daria Management Science and Operations Research Information Systems and Management Strategy and Management Control and Systems Engineering Industrial relations Marketing Information Systems Management of Technology and Innovation Management Information Systems Business and International Management LUT School of Engineering Sciences
