Online brand, opportunities, realities and challenges for SMEs. Fresh recruits, a solution or new kind of orienteering challenge? | 2021 Publication type A1 Journal article (refereed), original research Author(s) Happonen Ari, Manninen Laura, Santti Ulla, Mariappan Muralindran Organizational Behavior and Human Resource Management Communication Business, Management and Accounting Computer Science (miscellaneous) Marketing Social Sciences (miscellaneous) Management of Technology and Innovation LUT School of Engineering Sciences
Public relations and expectation theory: Introducing Relationship Expectation Theory (RET) for public relations | 2021 Publication type A3 Book section, chapters in research books Author(s) Olkkonen Laura, Luoma-aho Vilma Communication LUT Business School
Approaches from strategic management: Resource-based view, knowledge-based view, and dynamic capability view | 2020 Publication type A3 Book section, chapters in research books Author(s) Maijanen Päivi Organizational Behavior and Human Resource Management Communication Social Sciences (miscellaneous) Business, Management and Accounting (miscellaneous) LUT Business School
Gainsharing in Logistics Outsourcing: Trust leads to Success in the Digital Era | 2020 Publication type A1 Journal article (refereed), original research Author(s) Happonen Ari, Siljander Vesa Organizational Behavior and Human Resource Management Communication Strategy and Management Business, Management and Accounting Industrial relations Development Management of Technology and Innovation Management Information Systems Business and International Management LUT School of Engineering Sciences
The zine method as a form of qualitative analysis | 2021 Publication type A3 Book section, chapters in research books Author(s) Biagioli Monica, Pässilä Anne, Owens Allan Communication
Foreigner's point of view on the Luumäki Independence Road sightseeing locations | 2019 Publication type D4 Published development or research report or study Author(s) Minashkina Daria, Happonen Ari Geography, Planning and Development Communication Media Technology Marketing
Making sense of the public service mission in media: youth audiences, competition, and strategic management | 2019 Publication type A1 Journal article (refereed), original research Author(s) Lowe Gregory Ferrell, Maijanen Päivi Leadership and Management Communication Business, Management and Accounting (miscellaneous) LUT Business School
