Degree structure and studies

The Master's Programme in International Marketing Management is a two-year programme. It leads to the degree of Master of Science in Economics and Business Administration, M.Sc. (Econ. & Bus. Admin.), which is 120 ECTS credits.

The programme includes core, advanced specialisation, minor and language studies as well as a Master's thesis.

Core studies, 48 ECTS credits, include courses on strategic marketing, the internationalisation of firms, the marketing of high technology innovations, marketing analytics and digital marketing.

Advanced specialisation studies, 12 ECTS credits, focus on planning, organising, implementing and managing international marketing activities, and international entrepreneurship and marketing.

Minor studies, 24 ECTS credits, deal with sustainable business, digitalisation and analytics, strategy and innovation, international business and entrepreneurship. You can also choose your minor from engineering subjects at LUT.

Language studies (excl. English), 6 ECTS credits.

The Master's thesis, 30 ECTS credits, is an advanced research project during the programme's fourth semester. The Master's thesis requires approximately six months of full-time work.

The delivery of courses is blended. The programme is a combination of on-campus and online studies. Individual course descriptions mention the attendance requirements for the course.

You can find the most recent information about courses and degree structures in the LUT study guide 2021/2022.

Double degree studies

The programme also offers a possibility for double degree studies. Students admitted to the double degree programme receive a degree certificate from two universities after they have fulfilled the degree requirements of both universities.

The programme's double degree partner universities are the following:

Students admitted to complete the Master's degree in the international marketing management programme at LUT or in the above-mentioned universities may apply to the double degree programme.

More information about the dual degree application process for LUT students     

Students from the above-mentioned universities should contact their own university for more information about the application process.

"Dual degree opened my eyes for whole new career paths"

Salla Lukkari
International Marketing Management

International Marketing Management

Master of Science in Economics and Business Administration

120 ECTS credits

2 years

Start date
August 2022


Tuition fees and scholarships
EUR 13 500 Non-EU/EEA students
Scholarships available

Academic unit
LUT School of Business and Management

Lappeenranta campus

Rolling admission
1 November 2021 − 31 May 2022 at 15:00 (UTC+3)

Regular admission
1 December 2021 − 19 January 2022 at 15:00 (UTC+2)

Admissions Services

Kaisa Qvist - MIMM Alumna
Anna Kajava - MIMM Alumna