Intended learning outcomes

As a graduate from the programme, you will be an expert in international marketing management with competencies in applied business research. Furthermore, you will learn responsible business and teamwork skills.

You will acquire an in-depth knowledge and understanding of international marketing strategy processes in all types of firms, be able to identify current challenges in international marketing and propose solutions to them.

You will be able to interpret the special characteristics of an international knowledge-intensive environment and innovations and their role in marketing decision-making.

You will also learn to apply different marketing tools and strategies in technology and knowledge-intensive markets and to analyse and criticise firms' strategic marketing decisions in these markets.

You will develop your skills in analytics, intercultural issues, and combining business and technology.
 

"The university's proximity to Russia and its role as a hub of European and Russian relations has made LUT aneven more attractive choice for me"

Anne Polak
International Marketing Management

By graduation, you will have acquired comprehensive theoretical and practical competencies in strategic international marketing management in turbulent global environments.

You will have an understanding of the characteristics of the international market environment and be familiar with theories and strategies of firm internationalisation and multinational enterprises. In a market-oriented manner, you will also view marketing as a strategic orientation of a firm.

You will develop an innovative mindset, see dynamic business environments as opportunities, and be able to make strategic marketing decisions in such environments.

Having an innovative mindset, you will

  • be able to challenge existing ways of thinking, strategies, and operating models (strategic flexibility);
  • understand the ethical consequences of strategic decisions for all stakeholders;
  • be aware of how technologies and innovations shape organisations, the market, society, and the environment.

International Marketing Management

Degree
Master of Science in Economics and Business Administration

Credits
120 ECTS credits

Duration
2 years

Start date
August 2020

Language
English

Tuition Fees and Scholarships
EUR 10 000 Non-EU/EEA students
Scholarships available

Academic unit
LUT School of Business and Management

Campus
Lappeenranta

Regular Admission
2 December 2019 − 22 January 2020
at 15:00 (UTC+2)

Rolling Admission
1 October 2019 − 31 May 2020

Admissions Services

Anna Kajava - MIMM Alumna
Kaisa Qvist - MIMM Alumna