Nina Tura

My current research interest areas cover especially innovation management and sustainability -related topics.
Currently I am working with the topics of circular economy, sustainability-oriented innovations, business ecosystems, platform-based business models and sharing economy. In addition, my research interest cover also the development of current decision makers' skills and competences for sustainability oriented innovations.

In overall, the goal of my research is to understand the value of different types of sustainability-oriented innovations and create ways to follow-up and manage this value this value over multidimensional networks. Sustainability is argued to be a key in future innovations and firms’ business development. New models with high sustainability potential are emerging (e.g. circular economy) that require new types of business models. In finding the balance between innovation actions, business and environmental goals and social demands, value management plays a crucial role. The perspectives of sustainability, social equity, economical accountabilities and care for the ecosystem all have an effect on value which is experienced by stakeholders in different phases of a value chain. The value varies between stakeholders and following the sustainability principles may also bring forth the value-destroying elements such as increasing costs. To optimize the value without forgetting the sustainability issues can be thus very difficult task. Practically, the target of my research is to help firms in balancing their innovation, business and environmental goals and moving towards sustainability-oriented innovations.