Harnessing social media business affordances for internationalisation: multiple case study of small and medium-sized enterprises|
A1 Journal article (refereed), original research
Heini Vanninen, D.Sc. (Econ. and Business Administration), is a Postdoctoral researcher at LUT University, School of Business and Management. Her research interests are interdisciplinary, covering areas related to international entrepreneurship, digital marketing (social media, influencer marketing) and organizing in the digital era. She teaches bachelor's and master's level courses at LUT University on topics related to digital marketing, services marketing and customer experience management and international business.