Mikko Pynnönen, D.Sc. (Econ. & Bus. Adm.) is a Professor at Lappeenranta University of Technology (LUT). He is responsible director in several research projects in the field of services and business development. His main research interests include value creation in business systems. He has published over 75 scientific articles on business models and value in the Journal of Business Strategy and International Journal of Production Economics, for example. He has developed these topics in close connection with a number of firms from a wide variety of industries, including e.g. ICT, Healthcare, Forest and Energy.