A4 Conference proceedings
Svetlana Obukhovich (M.Sc. in Applied Mathematics and Digital Economics) is a Junior researcher and a Doctoral student at Lappeenranta University of Technology (LUT), International Marketing Team. She has various international experiences in Germany and China which are related to consumer behavior, consumer psychology, international purchases, marketing, business development, and strategic management. Her main research project focuses on impulsive buying behavior in the digital environment and sustainable consumption.