Tommi Rissanen

Primary research interest is to understand how business model experimentation can be used as a method of business model innovation in different industries and in companies of different sizes. I also study the practices large companies can learn from startups in using experimentation as a tool for business model innovation, how the size of the company affects the usability of experimentation in business model innovation and the differences that can be found in using experimentation as a tool for business model innovation between static and dynamic industries.