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The research team of International Marketing focuses on studying digital transformation and sustainability in international marketing to create solutions and provide value for organizations, customers and other stakeholders.
Research areas
- International marketing & entrepreneurship
- International marketing & innovation management
- Strategy and adoption of digital marketing technology
- Sustainable consumer behavior
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Group leader

Group members


Anssi Tarkiainen
Full professor (tenured)
Business Studies


Kristiina Lahdenranta
Associate professor
Business Studies

Jarkko Niemi
Assistant Professor (Tenure Track)
Business Studies

Jenni Sipilä
Assistant Professor (Tenure Track)
Business Studies

Ekaterina Albats
Post-doctoral researcher
Business Studies


Jaakko Metsola
Post-doctoral researcher
Business Studies

Titta Pitman
Post-doctoral researcher
Business Studies

Roman Teplov
Post-doctoral researcher
Business Studies

Maria Uzhegova
Post-doctoral researcher
Business Studies

Heini Vanninen
Post-doctoral researcher
Business Studies




Alexander Myers
Junior Researcher
LBS Platforms




Projects
Consumers' conflicting reactions to sustainable consumption
Eeva and Emil Tanninen's doctoral cooperation