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The research team of International Marketing focuses on studying digital transformation and sustainability in international marketing to create solutions and provide value for organizations, customers and other stakeholders.
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Research areas
- International marketing & entrepreneurship
- International marketing & innovation management
- Strategy and adoption of digital marketing technology
- Sustainable consumer behavior
Group members
Anssi Tarkiainen
Full professor (tenured)
Business Studies
Jenni Sipilä
Assistant Professor (Tenure Track)
Business Studies
Svetlana Obukhovich
Junior Researcher
Business Studies
Projects
Consumers' conflicting reactions to sustainable consumption
Eeva and Emil Tanninen's doctoral cooperation
