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The research team of International Marketing focuses on studying digital transformation and sustainability in international marketing to create solutions and provide value for organizations, customers and other stakeholders.

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Research areas

  • International marketing & entrepreneurship
  • International marketing & innovation management
  • Strategy and adoption of digital marketing technology
  • Sustainable consumer behavior

Group members

Projects

Consumers' conflicting reactions to sustainable consumption

Eeva and Emil Tanninen's doctoral cooperation

See also