The small virus has changed the media environment in a great deal. For journalists, it has been a time of extreme pressure to learn and understand and write timely coverage about the new unpredictable virus. On the other hand, during the past weeks and months, the role and importance of media has increased enormously for every individual and for the whole society.
That's why it is now time to start reflecting what has happened and what is going to happen in the media industry because of the COVID-19 pandemic, writes Associate Professor Päivi Maijanen from LUT School of Business and Management.