International marketing degree again among world's best
The European Foundation for Management Development (EFMD), that assesses business and management education, has for the second time rewarded LUT Master's Degree in International Marketing Management the renowned EPAS accreditation. The accreditation signifies that LUT provides world-class education in international marketing.
Consumer buying behaviour is riddled with ambivalence
Both private consumers and corporate customers often simultaneously possess both positive and negative emotional or rational evaluations of a company, product or brand. Customers react to ambivalent evaluations in different ways depending on when they experience them and whether it is a matter of emotional or rational ambivalence.